Free 30-minute training
Without learning code, GA4 or Tag Manager.
Without hiring another agency or another AI tool.
Even if your competitors have ten times your budget.
Reserve My Seat on the Next SessionFor licensed professionals running their own practice — lawyer, doctor, dentist, accountant, financial adviser. If this isn't you, this training won't help.
This training is not for everybody. You must be a licensed professional running your own practice with established cashflow. If that isn't you, this won't help — and the seat won't either.
Three things every winning Google Ads account has — and every struggling account is missing. Three things I've never seen explained in plain English anywhere.
How to overtake your top Google Ads competitors in just 8 weeks — without inventing a single new ad from scratch.
The real reason your ads have been slowly going backwards — and what you can do to start turning it around today, even if you've already spent tens of thousands trying.
Why trusting AI is the worst possible way to run your ads — and an approach that's far more effective.
How to discover what your next ideal client is actually searching for on Google — even if that feels like a total mystery right now.
How to do all of this without another agency, without 40 hours a week of your own time, and without subscribing to a stack of AI tools that make your ads look just like everyone else's.
Who's running this
I've been managing Google Ads professionally since 2007. I was the first person to launch Google Ads training in Europe, back when it was still called AdWords. Five-times best-selling author on the subject, and I've personally trained tens of thousands of business owners across the UK, Europe and the US.
My team and I manage Google Ads accounts for licensed professionals across the US, Canada and Europe — collectively spending well into six figures every month.
Most of our clients came to us after an agency, a Google rep, or a Performance Max campaign had already cost them a year of wasted spend. I know what right looks like. On this training I'm going to show you.
If I can't help you, I'll tell you. If I'm not the right fit, I'll tell you that too.
The first thing nobody has shown you
In the average professional services account I audit, your ads aren't showing up between 50% and 90% of the time someone in your area searches for what you do. You're paying the bill. Nobody has ever pointed at the number that explains why.
The metric your agency never opens. It tells you, in clean percentage terms, how often your ads aren't showing. I'll show you where it lives and what good looks like.
Why Quality Score is the single most important number in your entire account. A $2,000 budget with good Quality Score will out-perform a $10,000 budget with poor Quality Score. Every time.
The three things that drive it — and the order to fix them in. Without this, every extra dollar you spend is multiplied against a foundation that won't let your ads show.
The second thing nobody has shown you
Right now, two to ten of your local competitors are already winning on Google. Their ads are showing. Their phone is ringing. And the entire system they're using sits in a free, public archive almost nobody opens.
Where to find every active ad your top competitors are running. By company name. By city. By service. Sorted by how long each ad has been live.
Why an ad that's been running for eighteen months is a gift. Your competitor paid for the experiments. The winners are the brief for yours.
How to stop being the lone inventor. Become the strategist who reads the market, picks the winners, and builds something a notch better than what's already proven.
The third thing nobody has shown you
I've spent 19 years watching Google introduce more automation to its ads platform. If Google itself can't make it work properly, an external AI tool isn't going to either. I'll show you why — and what the right use of AI actually looks like.
Why your Google rep is not on your side. They're a salesperson with a quota. Their job is to maximise your spend, not your return.
Why Performance Max is the most expensive mistake in local professional services. What it spends your budget on. Why the dashboard looks fine while the leads disappear.
How to use AI safely in your account. Step-by-step, through what your competitors have already proved.
Each of them had tried what most professionals try. None of it had worked. Here's what changed when they stopped reinventing and started decoding.
Case Study 1
The problem. Free consultations collapsed from around 15 a month to one. She'd applied Google's recommendations, hired a marketing person who added hundreds of keywords, and spent months reinventing the campaigns.
What we did. Stopped trying to be clever. Pulled down the actual ads, keywords and landing pages of the competitors in her city who were already taking the consultations she should have been getting.
The result. Within 30 days her bookings began climbing back — and the prospects coming through were the kind of work she actually wanted to take on. Three years later, she's still our client.
Case Study 2
The problem. He'd been doing what a lot of people do — "start stuff, stop stuff, start stuff, stop stuff." Every cycle he'd watch the spend climb, feel sick, and switch the campaigns off. The voice in the back of his head got louder.
What we did. Reverse-engineered his top competitors side-by-side. One campaign. Proper landing pages, keywords, negative keywords, settings. Launched on a foundation that would hold.
The result. Four years later, he's still our client. His spend is well into six figures monthly. He doesn't take sales calls anymore — his team books the leads. The system runs without him.
Case Study 3
The problem. People in his area needed exactly what he offered but couldn't find him. He'd tried Google Ads. It hadn't worked. He was ready to write it off entirely.
What we did. Built a landing page for every area he served — each one written for that town, matching the exact search his prospects were typing. Decoded what was already working. Launched on a proper foundation.
The result. Predictable will-writing enquiries at volume, month after month. Five years with us. In his own words: "Without Claire and her team, I wouldn't have a business."
Legally, we can't share precise lead costs, budgets, or ROI on client campaigns — that can count as promised results. On the training I'll walk you through the mechanics of what worked so you get the idea.
There are three roads from here. Two of them you've probably already been down.
Option 1.
Open the latest AI tool, trust whatever advice it gives you, apply every recommendation it suggests, and watch your Quality Score quietly collapse until your ads stop showing. That's a real outcome — it's where this road ends.
Option 2.
Try another agency you don't know. Sign another six-month contract. Hope this one is different. Carry the same unpredictable lead flow and the same Sunday-night dread for another year.
Option 3.
Spend 30 minutes with me on this training. Walk away with a clear view of what's actually broken, what's worth fixing, and the system that lets you overtake the competitors who've been quietly taking your enquiries.
For licensed professionals running their own practice. If that isn't you, please don't take the seat.